First they had balls bouncing down a street courtesy of Nicolai Fuglsig, then explosions of paint around a tower block from Jonathan Glazer, and now Sony have launched their latest Bravia ad by Frank Budgen.

It's a lovely bit of film, created by ad agency Fallon, and with animation overseen by Darren Walsh at Passion Pictures.

You can read all about the making of the ad in a fascinating article on Creative Review's blog.