We love this, it's pure blogfodder.

Pledge some cash, and our good buddies over at Atto will write your message on a piece of toast, and chuck it up on their yournameontoast site together with a link. The more you pay, the higher up your toast goes on the screen. All the money goes to charity - they've raised over $2,400 since the site went live last Sunday.

Quite brilliant, yet stupidly simple. Piece of toast, you might say.