The Advertising Producers Association is the trade body for production companies, animation, VFX, immersive, sound design, music & editing companies making commercials. I’ve designed materials for them since 2007, and the latest project is this report, which I designed as a printed publication as well as a Keynote presentation.

Purely typographic, the report documents research into the evolving landscape of advertising production, and features out-takes from conversations with marketing professionals from a rich cross-section of brands.

To keep the printed publication as sustainable as possible, it was printed onto a 100% recycled FSC approved stock, Revive Offset, and bound with staples – making sure that it was easy to recycle. (I also included recycling marks (available from Wrap) to encourage readers to do the right thing when they were finished with the report.)

“Thanks Alistair, excellent work as always.”
Steve Davies, CEO, APA