Metrodental had two award-winning dental practices in the heart of the City of London, offering top-class dental treatment in beautifully designed surroundings. Their identity and website were looking very tired, and not bringing in enough new patients, so they asked me to refresh their brand, and to create a completely new website for them. I created a new, clean, simple logotype, and then designed a fresh website for them, tailored to work across all platforms – desktop, tablet and mobile. I designed a full suite of identity collateral, including business cards, a corporate brochure, flyers, feedback and recommendation cards, and signage. I also worked with them on their copywriting, ensuring that their tone of voice was warm, simple and direct.